Bombay Breed

    Fix the Constraints Leaking Your Marketing and Unlock 2-3X More Revenue Growth.

    Your marketing team is probably not the problem. I look across the whole marketing organisation, from people and process to agencies, AI and measurement. I find where growth is trapped and fix the constraint that costs you most.

    What Bombay Breed is

    A growth advisory for marketing leaders, not an agency

    Bombay Breed is a growth advisory for marketing leaders in India, founded in Bangalore in 2020 by Theresa Ronnie. Its lead engagement is the Constraint to Capability Growth System: 90 days to diagnose why an in-house marketing team is not delivering growth and to fix the constraints that cost most. The capability stays inside the team. Bombay Breed does not sell media. The diagnosis is paid on its own and carries no obligation; clients who want more can keep the firm on a standing advisory retainer or have it execute the fix alongside the team. Clients include WeWork India, ProClime, GH2 India, Fairtrade India, KPMG India and Microsoft India.

    Who commissioned the work

    Microsoft logo

    Government and PSU team

    Partner ecosystem strategy

    KPMG India logo

    Partner, Consumer Markets

    In-house projects, Shoppers Stop, FMCG, Adani Airports

    WeWork logo

    CMO

    Creative effectiveness sprint

    Fairtrade logo

    CEO

    Creative effectiveness, B2B practice

    ProClime logo

    CEO

    Sounds of ProClime campaign

    GH2 India logo

    CEO

    Annual Report 2025

    How I work

    Pick the engagement that fits the problem

    Fees are set against scope on the call. I do not quote before I know what is broken.

    Constraint to Capability Growth System

    90-day engagement, two days of it in person

    Marketing is busy, the budget is spent, and revenue has not moved.

    I diagnose the constraints across people, process, agencies, technology and measurement, fix the ones that cost most, and leave the capability inside the team.

    You leave withThe costliest constraint removed, AI-enabled ways of working the team keeps using, and a pathway for what to change, stop and measure next.

    See the Growth System

    Standing Advisory

    Retainer, yearly contract

    The urgent quarter always beats the important year.

    One outside authority who holds the proposition steady across the year and is on the phone when something breaks. The retainer covers both practices, marketing growth and climate communications.

    You leave withContinuity, one custodian of the proposition, and work that compounds instead of resetting each quarter.

    Enquire about advisory
    Why an outsider, and why this one

    The work needs someone who has sat on every side of the table

    The issue is rarely media spend or optimisation. It is the chain that turns budget into growth: brief, idea, craft, approval, measurement. Most of that chain is never reopened.

    I ran branch operations for global agencies, so I know how work gets made, priced and defended from the inside. I have managed large-scale projects where a slipped week costs real money. And I am a writer and a strategist in equal measure: I can find the flaw in the argument, then fix the sentence that carries it.

    I have sat on both sides of the growth versus investment argument: the CMO asking for budget, and the CFO asking what the last one returned. Teams trust the process because I keep it organised and apolitical.

    18 years

    leadership advisory

    Leo Burnett, Publicis and FCB offices; KPMG India; Microsoft India.

    What leaders say

    What changes when Theresa is in the room

    "Landing strategy, delivering creative excellence, and driving business growth - it's a rare combination. Theresa brings all three with a sharp mind and an energy that makes even the toughest boardroom conversations productive."

    Chief Executive Officer
    ITC Foods
    Samar Singh Sheikhawat0:55Former Chief Marketing Officer, United Breweries - Heineken
    Keigan Pinto1:28Ad Film Director & Writer, Former Chief Creative Officer, FCB Ulka
    Gagan Reddy1:02Chief Technology Officer, ProClime

    "The most trustworthy person on the Subcontinent."

    Erik Solheim
    Former Minister of the Environment, Norway
    The climate communications practice

    The Climate Desk

    Bombay Breed's published research practice: original analysis on carbon markets, industrial decarbonisation and energy policy, and the evidence base for the climate communications retainer.

    The socio-cultural eye behind the method is on The Economics of Happiness, Theresa Ronnie's Substack of observations on how people, teams and markets behave.

    FAQ

    Questions people ask about Bombay Breed

    What does Theresa Ronnie do?

    She diagnoses why in-house marketing teams are not delivering growth and fixes it in 90 days. She founded Bombay Breed in 2020 with KPMG India and Microsoft India as its first clients, after leading the Bengaluru office of FCB Ulka and Publicis Worldwide. A mother, a writer and a philosopher, she publishes The Climate Desk as part of her net zero transition work and The Economics of Happiness, where she writes about what it takes to lead a happy life.

    Why does the Bombay Breed logo have a cat?

    The firm is named after the Bombay cat breed, not the city. The Bombay is a black cat: quiet, observant, and able to disappear into the shadows. Bombay Breed works the same way. It observes socio-cultural behaviour in society, businesses, teams and industries, and turns what it sees into astute insights that drive business growth.

    Is Bombay Breed a marketing agency or a fractional CMO?

    Neither. It is an independent advisory: it diagnoses first and builds capability inside the marketing team, and it does not sell media or take ownership of the function. After the diagnosis a client can keep it on a standing advisory retainer or have it execute the fix with the team.

    Creative Growth Diagnostic

    Leave the call knowing what your constraint costs you this quarter.

    In thirty minutes, I locate the constraint trapping your team's capacity and put a rupee figure on it. That figure is yours to keep, whether or not you go on to work with me.

    The application asks for your role, your revenue band, your monthly agency spend and the problem you are carrying. I read every answer before the call, so the time goes on your problem rather than on introductions.

    Consultation fee INR 499, paid when you reserve your slot. On video.

    Prefer to write first?

    theresa.ronnie@bombaybreed.com

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